Should You Buy Email Marketing Lists?
Everybody says ‘the money’s in the list’, so you’re going to start an email marketing campaign. Where do you get your email list from? Don’t fall into the trap of buying email lists – it could be a big mistake.
You may have seen adverts that promise you millions of people willing to be sent your emails, for a seemingly low price. Be careful if you choose to buy these leads, because as soon as your first email hits their inbox, you’ll get a reputation as being a spammer. As far as the usefulness of the email addresses, some will be made up and the rest will not have asked to receive your emails.
It’s a much better idea for you to build your own, targeted email list. You can do this using various methods, but these ideas should help you build a list of subscribers who want to receive your emails.
1. Your Website Or Blog – Put up a signup box on your website or blog for visitors to get your newsletter or perhaps a report of some sort. Perhaps you could run some sort of competition or give away a free ebook. Make sure that this subscription box is on every page of your blog or website.
2. Postcard Marketing – Send out postcards or flyers to all of your potential customers. On your postcard, give details of a valuable gift which they will receive if they visit your website. Of course, they have to signup to get this gift, and then they’ll be on your list.
3. Run A Contest – Contests are always popular, and a useful way to obtain email addresses. You can do this online or offline, but remember if you’re doing this offline, perhaps using flyers or postcards, that you get their email address.
4. Join a giveaway event. These are always popular amongst internet marketers. A marketer will run a buy business emails
event, and will encourage other marketers to join in. If anyone wants to download your gift, they need to subscribe to your email list to get it. The only downside of this is that some giveaways demand that you have a minimum number of subscribers.
5. If you run a physical business, try to get your customers to give you their email address at the checkout, in return for something like a discount on future purchases. If you have their physical address, you can send out surveys and contests, and ask for their email address in the process.
There are numerous sources to order email marketing lists or email leads. The decision will be up to you to do some looking around and there is always the dilemma of, are the leads any good? You may question the source of the leads. There are many good companies who do this, but finding the right one before you make too many costly blunders is a challenge.
I have to let you know a story of when I first began on the Internet. I signed up for with a venture and I ran out of friends and family members to approach. Got tired of rejection and needed to get some new blood into my enterprise. Did some looking on the web and found a person who could supply me with email lists with phone numbers. I did as much checking as I could, called the person and he seemed very honest.
I forked out $1,000 and he even was willing to add in some more leads. This did make me feel real good and I was ready to rock. After three weeks of emailing, calling and prospecting I did not get one upgrade. I did not know what to question, the leads or my abilities to get an upgrade. I come to notice I had wasted $1,000 and the particular person I bought the list from was laughing all the way to the bank.
I learned from my mistake and to this day I still keep in mind what happened. I had very high hopes but was disillusioned because of my excitement. All was not lost because I moved forward and really did learn from this. Somebody can put up a web page and advertised a product. The mission is to determine what is real and what is not. At least I got some leads out of deal for my expense. The list was not any good but I had data in front of me. Never did that again.
I later dabbled a bit in purchasing lists but was much more careful. Had some success but wanted to find a better way. Why could I not be the one who has the lists? I have found a way to generate my own lists and what a great feeling not to have to be concerned about the quality. I know the leads are of quality because I generated them myself. The leads are real time, not used by anyone else and have an incredible conversion rate. This is because I targeted distinct people who are interested in what I am doing.
I have totally stopped buying leads and email lists. Again, I have nothing at all against lead and list providers. In my practical experience it costs a great deal of money with very little return. Purchased lists serve a purpose in some circumstances. It is also wonderful to be able to be searched on in Google and found in the top ten pages, on a consistent basis. People are finding my pages with natural searches. Exactly as you did with the post.